Mailchimp and Shopify disperse - 1 TECH

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Friday, March 22, 2019

Mailchimp and Shopify disperse

Mailchimp and Shopify disperse

Mailchimp announced today that the Mailchimp application, which allows users to use their Shopify data to create targeted e-mail campaigns, for example, is no longer available in my shopping market. Shopify says the reason is that he "had growing concerns about the application of Mailchimp because of the experience of vulnerable traders and their refusal to respect the Partners Program Agreement."


Obviously this is not the most friendly divorce.

"It is essential that traders have a complete and accurate view of their business and their customers. This is not possible when Mailchimp insures their data," Shopify explains. "Specifically, Mailchimp refuses to synchronize customer information captured in online merchants' stores and opt-out opt-out preferences, as a result, merchants and other applications and the ecosystem of the partner cannot reliably provide their customers or comply with privacy legislation."

Unsurprisingly, Mailchimp's side of the story is a bit different. "Yesterday, we asked Shopify to remove the Mailchimp merger for Shopify from its markets," the company wrote. "We made this decision because Shopify was issuing updated terms that would adversely affect our business and expose our users to risk."

Mailchimp says it refused to supply Shopify with all the client data that it requested because Shopify's terms were simply unfair or practical.

"We've been negotiating for months with Shopify to try to get terms that were very fair and fair to both of our businesses - and there were several points we were not willing to give up," Joni Deus, director of Mailchimp Partnerships, told me. "Anything that harms the privacy of our customers was not the beginning of us." She also told me that Shopify specifically requested any data that Mailchimp collects about its users, including the data it has collected in the past since the application was installed. "We did not have any way to get this approval from our users retroactively," Deus noted.

There may be another wrinkle to this story as well. In recent months, Mailchimp has partnered with Square to launch its shoppingable shopping pages. This puts Mailchimp deeper into e-business and in competition with Shopify.

In its statement, Mailchimp argues that it integrates with more than 150 different applications and platforms. "We will not give up just because Shopify sees it as a competitive threat," the company wrote. "We want people to have choices." "The market has started to collide and people have begun to compete with each other, and many of our other partners are also in space and we will never limit their competitors to what they were willing to do for their business."

In the end, we have two companies arguing that they put their customers' privacy first. This does not surprise me as a conflict where there was no reasonable compromise, though, in the end, the clients of both companies now have to figure out what to do next.

For users, there are still many other options, including the use of third-party integration that connects both services, including Zapier, Automate.io, and ShopSync. In fact, use this Mailchimp recommendation for existing users.

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